12 Jul 2013
News : What the deuce?! The historic Wimbledon tennis win by British star Andy Murray has served up a record net fall in property searches on the Rightmove website.
The long-awaited Wimbledon final win by the Scot who beat world number one Novak Djokovic on Sunday 7 July resulted in the biggest daily dip in traffic for the UK property website. Similar results have been experienced during other top UK sports events, including the London Olympics.
Director Miles Shipside, says, 'The rise in the popularity of consuming media using different devices at the same time - so-called dual and triple screening - means that we are well used to seeing high levels of traffic on Rightmove, even during events that really capture the nation's attention, like the Wimbledon final and The Olympics.
'The popularity of our mobile platforms mean that people can be looking for their dream home on Rightmove on a tablet or smartphone and taking in the Wimbledon final on television simultaneously.
'However, for around a twenty minute period around the conclusion of the Wimbledon final we saw traffic levels on mobile devices fall by nearly half from the peak hit earlier in the day and website traffic fall by about a third. It's the single biggest traffic 'hit' we've ever seen!'
Tablets and smartphones are now used for around one-third of all Rightmove searches and this rises above 40% on a weekend with exceptional summer weather.
Mr Shipside explains, 'Fine weather can affect our traffic. Though overall levels stay broadly the same, a higher proportion comes from tablets and smartphones as people take advantage of the fact they can take these devices with them to the garden, park or pub.
'However, Sunday was truly exceptional in terms of the impact of one single event. We saw something similar on 'Super Saturday' during the Olympics, when in space of an hour we saw three pronounced dips in traffic as people tuned in to see Jess Ennis, Greg Rutherford and Mo Farah win Olympic gold.
'While we obviously congratulate Andy Murray wholeheartedly, we were relieved to see that traffic levels on mobile and the Rightmove website returned to normal within an hour of him lifting the trophy!'
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